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OUR STORY
Welcome to the Move2B community
Orna Murray
A former international athlete, women’s health academic and recognised changemaker driving progress in female sport and physical activity. A two-time Irish national squash champion and European cross-country runner, she combines lived elite sport experience with academic rigour, holding a degree in Applied Psychology (UCC) and a Master’s in Health Psychology (NUIG).
With experience in Galway-based sports science company Orreco grounded her work in applied research, performance systems and evidence-led practice at the highest level of sport. She later worked with UK-based consultancy The Well HQ, contributing to projects that supported organisations to embed female athlete health, wellbeing and inclusion into policy, education and system design.
Through Move2B, Orna brings together research, consultancy and education to challenge outdated narratives and help create environments where girls and women feel supported, confident and empowered to participate and thrive in sport.
Niamh Murray
A teacher by background turned educational entrepreneur, Niamh is the strategic force behind Move2B, specialising in education, innovation and leadership. She brings a unique dual perspective to the team: an intimate understanding of the day-to-day realities for teachers and coaches working on the ground with young people, combined with the strategic vision required to develop and scale national programmes.
Niamh has extensive experience in the social enterprise sector, having played key roles in two of Ireland’s leading national programmes: jumpAgrade and The B!G Idea. Through these initiatives, she supported disadvantaged students in developing essential leadership, creativity and life skills.
Holding a Master’s in Education from Trinity College Dublin and further qualifications in Innovation and Strategic Decision-Making, Niamh combines evidence-based practice with visionary leadership. Driven by a commitment to making sport more dynamic, inclusive and empowering, she co-founded Move2B to break down barriers to girls’ participation, ensuring they have the confidence, knowledge and support to stay active for life.
Founded in 2021 by Niamh and Orna, Move2B is a purpose driven organisation on a mission to ensure girls and female athletes feel that sport and physical activity have a place for them. We work to inspire organisations, educators, leaders and communities to rethink how sport is experienced, translating evidence-based research into actionable insights that help girls feel seen, valued and confident.
Through our work, we create safer, more inclusive environments. Combining lived experience, research and shared expertise, we help drive sustainable, measurable impact for girls and female athletes across Ireland. At Move2B, our mission is simple: to inspire girls and female athletes to stay active for life, while shaping the systems and communities around them to be inclusive, supportive and enabling.
